About 4Global
WHO WE ARE
With over 4 billion data points and counting, 4GLOBAL operates the largest sport participation and facility database in the world. This data is sourced from health & fitness operators, community programmes and other structured activities through its DataHub, while drawing on information from GPS location updates and wearable devices. This unique combination of data assets provides a holistic view of physical activity patterns in a given area and generates insights, allowing for predictive modelling and advanced analytics to improve decision making capabilities.
Our customers span both the public and private sector, with key markets including North America, the Middle East and Europe. 4GLOBAL’s strategic advice, consultancy and technology have made us trusted and valued partners to some of the world’s most prominent operators, sports federations, cities and governments.
WHERE WE CAME FROM
For over 20 years 4GLOBAL has provided customers with actionable insights about their operations and investments. Initially, we focused on major sporting events, primarily helping clients maximise the impact of their events by surfacing accessible and easily consumed data related to their audience (e.g. athletes, fans), operations (e.g. efficient event execution) and investments (e.g. facilities and legacy planning).
However, since the 2012 London Olympics, increasing attention has been given to the long-term “legacy” of these events. In response, 4GLOBAL began developing data-driven methods to more clearly demonstrate the tangible impacts of these events – not just in terms of economic benefits but also their social and health benefits as well.
As our data capabilities grew, the company adopted a more holistic view of physical activity and participation trends. This enabled the development of products that extracted insights on the broader impacts of major events. By 2017, having established a strong presence in the market, 4GLOBAL transitioned into a more data-focused business model and expanded its client base to include operators and private sector clients, leading to the model in place today.
WHERE WE ARE GOING
The industry is currently undergoing a significant shift towards data-led decision-making. 4GLOBAL aims to fully capitalise on this trend by leveraging its unique data assets and pursue a growth strategy focused on international expansion, increasing customer lifetime value, transitioning to ARRR, and preparing for the future.
By cultivating a network of carefully selected strategic partners, 4GLOBAL has already established footholds in key international markets, which are now delivering results. The company plans to expand further, with a particular focus on North America. Over the past year, we have acquired a number of public sector clients and intend to expand on these relationships as we tap into the rapid growth of soccer in the U.S. ahead of the World Cup. We also aim to collaborate with channel partners to offer their full suite of services to public and private operators in the market. 4GLOBAL’s plans to continue strengthening customer relationships to reduce client acquisition costs and create greater predictability of revenue. This will free up capital for investment and improve financial stability. By aligning our offering with clients’ progress along the ‘data maturity curve’, we are able to increase customer lifetime value.
Underpinning 4GLOBAL’s growth strategy is a commitment to building for the future. Whilst emphasising the importance of relentless innovation and seeking out disruptive solutions, we remain focused on achieving sustainable results.
4GLOBAL is incorporated in the United Kingdom and has subsidiaries in the US and Turkey. 4GLOBAL Consulting Limited, the company’s principal operating subsidiary, was founded in 2002 by a group of experienced executives, including Chief Executive Eloy Mazon.